Wilfred Middlebrook, in The Changing Face Of Warminster, first written in 1960, updated in 1971, noted:
Opposite Greenaway, leading off the Sambourne Road, is the council housing estate of West Parade.
West Parade was opened up around 1922, linking Sambourne Road with Pound Street, and was for many years enhanced with a fine avenue of robust trees that makes one wonder what really happened to all the trees that have been planted and re-planted along Boreham Road and Victoria Road. Some of them have now been replaced by young saplings.
Myrtle, Lime, and Beech Avenue branch off the south side of West Parade. Beech Avenue now leads directly into Alcock Crest.
Before West Parade was opened there was a short turning off the top of Pound Street that ended with some cottages by the greetings card factory entrance, then Topps Lane led from this point to the Institution (now Sambourne Hospital) and Sambourne. There was also a footpath across what is now the Cricket Field to the turnpike by Sambourne House.