Some notes first published in the Heytesbury Extravaganza Souvenir Programme, Saturday 9 September 1995:
The award winning Real Meat Company offer an alternative product and service to that available from the dominant supermarket led retailing business.
The company was founded in 1986 by the husband and wife team: Richard Guy and Gilly Metherell, operating from East Hill Farm, Heytesbury. The guiding principles of the business are Quality, Purity and Welfare. These principles are maintained by adherence to a self imposed set of codes for the raising, transportation and slaughter of livestock.
The Real Meat Company Codes:
* Ban all growth promoters and reserve drug use to therapeutic use only.
* Ban all practices which affect the animal’s freedom and/or well being and which are performed solely to cheapen livestock production.
In order to monitor these strict codes on the home farm and other Company supply farms, random checks are carried out by the Bristol University School of Veterinary Science, a body independent from the Company and the meat industry in general. Additionally, members of the public are granted instant access to any of the supply farms upon request, and can see for themselves this unique farming practice,
The Company campaigns strongly against the practices of intensive factory farming and supermarket control by producing its own Real Meat News Letter which highlights some of the extreme practices and misleading wording common in certain quarters. They strongly believe that the best traditional farming methods not only benefit the livestock but offer the customer a product of the highest quality, food without unnatural additives,
Farming based upon such an ethos in today’s “fast, efficient” western world has its critics and problems. Cost is usually highlighted as the major problem. The Real Meat Company is a sustained commercial organisation which obviously needs to trade successfully. They do this by offering consumers a very high quality product of exceptional taste. The Company is now in its tenth year of operation, demonstrating that there is a long term market for the traditional meats no longer available in modern supermarkets.
Should you require further information about the Company then please telephone Warminster (01985) 840436 or write direct to them at East Hill Farm, Heytesbury, Wiltshire, BA12 0HR.