William Joseph Main acquired Steadman’s former premises at 6 Market Place, Warminster, in 1923, and traded as a tobacconist and confectioner, until his retirement about 1951 when he was succeeded by his son Maurice.
William Main served locally as a special constable during the Second World War. He was for many years the secretary of the Longleat Lodge of Freemasons and a past Master of the Longleat Lodge and his former lodge, the Border Lodge at Ludgershall. William’s wife, Florence, died on 2 April 1953. William Main died on 7 May 1962, aged 91. He left three daughters: Gwendoline, Vera and Marjorie.
Main’s opened their cake shop on the ground floor of 6 Market Place on Friday 6 November 1964, offering a special catering service for weddings and private parties.
(No.6 Market Place was later renumbered No.70 Market Place – became the premises of the Nancy Moore Pantry and when they vacated, estate agents, Sandoe Fox & Sons (later Allen & Harris) took over the property. In more recent years, Upsalls, the estate agents occupied the ground floor, which is now [2011] the Warminster premises of Travel Angels.)