From THE WARMINSTER OFFICIAL GUIDE 1939:
One has frequently heard of “Beechy Bucks.,” but whoever coined an alliterative adjective for Wilts.? And when you come to think of it, hardly anybody talks about going to that county for a holiday. Indeed, it would be difficult to find a town worthy of being called a holiday centre within its borders.
Salisbury has many attractions, but somehow one cannot think of it as a place beloved of vacationists; and should anyone hint that in certain districts Wiltshire has landscapes with a distinctive beauty, the statement is received with incredulity. When the average man thinks of Wiltshire, he recalls Stonehenge (which has lost much of its glamour) and the great expanse of Salisbury Plain.
It will come as something of a surprise, therefore, in the case of the majority, to learn that the thriving town of Warminster in the western division of the County and not far from the Somerset border, can make out a strong case for its being a holiday centre of considerable merit – all the more alluring because comparatively unknown.
It makes, indeed, a complete change for those, who, whether they admit it or not, are weary of crowded seaside resorts where programmes and amenities are of more or less the same order.
Warminster stands on high ground, has hills and valleys adjacent, enjoys an enviable health-record, and is surrounded by rural scenes of the greatest charm affording a variety of delightful walks.
Town and district are steeped in interesting historical and literary associations, and, greatest boon of all to jaded town and city workers, comparative quiet, not degenerating into dullness, may be enjoyed.
The Local Authority has no hesitation in sending out this invitation:- “COME TO WARMINSTER FOR A RESTFUL, AND AT THE SAME TIME, AN INVIGORATING HOLIDAY.”