Victor Manley, in his Regional Survey Of The Warminster District, Volume Five, compiled in the 1920s and 1930s, listed and attempted to explain the meaning of local place names. He included The Avenue in his list, saying “The Avenue or Beastleaze” was the “lane from Station Road to Portway. Apparently part of the Roman-British track from Pitmead – Woodcock to Minster (Coldharbour).”